Hello Spring Summer 2025.

And Breathe... If I have learnt one thing from my time as an entrepreneur, it’s that we don’t consciously stop to take a breath often enough, but when we do, we start to decompress and relax, which is exactly what I want you to do before browsing these behind-the-scenes images from our campaign shoot.

We set our SS25 campaign in a local Manchester meadow with abundant wildflowers and wildlife, frequented daily by local people - some to walk their dogs, others to jog, or for a simple family picnic.

Whoever you are, it is somewhere that brings great joy; a place to slow down from the daily hustle, to breathe in and appreciate all the world gives us. It is truly a beautiful place and I can see this beauty shining through in the photos.

Colour inspiration for this collection came from such meadows, creating a palette of rusts, mustards, neutrals and dusty blues - we have also introduced a striking olive green which we hope you enjoy.

Everyone’s love of cheesecloth has inspired us to further develop this collection in these gorgeous hues, and, of course, we have all your favourite poplins, jerseys and denim represented too.

New fabrics of interest include a statement stripe, the prettiest pastel check - both of which will be launching soon - along with a floaty lyocell which transcends effortlessly with all our other core categories.

I know I say this every year but so much love and care goes into designing our pieces, and we do hope they bring you as much joy as they have us in their creation.

All my best wishes,
Hannah